Aspiring to be one of the most sustainable cities in the world, approximately 6km2 Masdar City is an emerging global clean-technology cluster that places its resident companies in the heart of the global renewable energy and cleantech industry. Situated 17km from downtown Abu Dhabi, Masdar City is a high-density, pedestrian-friendly development where current and future renewable energy and clean technologies are showcased, marketed, researched, developed, tested and implemented.

The city, which at full build out will house 40,000 residents and hundreds of businesses, will integrate the full range of renewable energy and sustainability technologies, across a living and working community. As with most dynamic technology clusters, the city has a top-notch research university that is a source for innovation, technologies, R&D and highly skilled graduates.

The Masdar Institute, developed in cooperation with the Massachusetts Institute of Technology, is already operating in Masdar City, and its students are the city’s first residents. Other major partners include Siemens, which will establish its Middle East headquarters and Centre of Excellence in Building Technologies R&D centre; GE, which will build its first ecomagination Centre; Schneider, which will operate an R&D centre; BASF; the Swiss Village Association; the Korea Technopark Association, and the International Renewable Energy Agency (IRENA).

A place where businesses can thrive and innovation can flourish, Masdar City is a modern Arabian city that, like its forerunners, is in tune with its surroundings. As such, it is a model for sustainable urban development regionally and globally, seeking to be a commercially viable development that delivers the highest quality living and working environment with the lowest possible ecological footprint.
It is a community where cutting-edge cleantech research and development, pilot projects, technology testing, and construction on some of the world’s most sustainable buildings are all ongoing. As such, Masdar City offers a fertile environment that inspires creativity and growth to organisations operating in this strategic and dynamic sector.
As an emerging hub and a magnet for talent, financial capital and entrepreneurship in the fast-evolving renewable energy and cleantech industry, Masdar City provides a unique competitive advantage to companies, other organisations and ancillary service providers operating in, and serving this sector.
As an industry cluster, the city creates a dynamic, vibrant, international and entrepreneurial community that offers numerous benefits, including potential access to capital, a critical mass of sector knowledge, a large pool of high-quality talent, and a launching point into local, regional and international markets.
Significantly, Masdar City serves as an open technology platform that gives partner companies an unmatched opportunity to develop, test and validate their technologies in a large scale, real-world environment – and in particular, with consideration to the region’s climate conditions and consumption patterns.

Masdar operates through five integrated units, including an independent, research-driven graduate university, and seeks to become a leader in making renewable energy a real, viable business and Abu Dhabi a global centre of excellence in the renewable energy and clean technology category. The result is an organisation greater than the sum of its parts and one where the synergies of shared knowledge and technological advancement provide this commercial and results-driven company with a competitive advantage that includes an ability to move with agility and intelligence within an industry that is evolving at great speed.
This holistic approach keeps Masdar at the forefront of this important global industry, while ensuring it remains grounded in the pursuit of pioneering technologies and systems that also are feasible. As a result, it delivers innovation to the market while deriving profits for its shareholders.
Masdar is a wholly owned subsidiary of the Abu Dhabi Government-owned Mubadala Development Company, a catalyst for the economic diversification of the Emirate.
Abu Dhabi is home to 8% of proven global crude oil reserves, while the Abu Dhabi National Oil Company is one of the 10 largest oil companies in the world; what’s more, the Emirate has enough hydrocarbon reserves at current production levels to last 100 years. So why has the leadership of this Emirate, which is the capital of the United Arab Emirates, committed billions of dollars to developing Masdar and establishing Abu Dhabi as a global centre of excellence in renewable energy and clean technologies?

For the Planet With a heritage tied to life in the harsh and unforgiving desert, Abu Dhabi’s leadership well understands the lessons of traditional desert living, where sustainable practices and resource conservation are not just slogans, but are essential to survival in such surroundings. That’s why the emirate’s leadership understands the tremendous challenges posed by climate change, environmental degradation and the need to find sustainable energy sources.
For Abu Dhabi’s Future: Abu Dhabi has traditionally played a leading role in global energy markets as a significant hydrocarbon producer. Through Masdar, it seeks to leverage its substantial resources and experience in this sector to maintain its leadership position in an evolving world energy market that is increasingly looking to renewable energy. Through Masdar, Abu Dhabi aspires to be an international hub for renewable energy, new energy and sustainable technologies, thereby balancing its already strong hydrocarbon position.
This leadership is expressed in other ways as well. While Abu Dhabi has always been known as a global energy player, through Masdar, it is demonstrating what a responsible oil producer can do to help create a balance between hydrocarbons and renewable energy in addressing both climate change and energy security.
For Abu Dhabi’s People: Abu Dhabi has embarked on a two-decade programme to transform its economy from one based on natural resources to one based on knowledge, innovation and the export of cutting-edge technologies. Guiding this transformation is a document called the Abu Dhabi Economic Vision 2030, which provides a comprehensive plan, including the steps to be taken to transform the emirate’s economy over the next two decades.
Key goals include increasing the non-oil share of the economy from approximately 40% to more than 60% and significantly diversifying the scope of economic activity to include priority sectors such as education, banking & finance, tourism, pharmaceuticals, media, aviation & aerospace, transportation & logistics, and manufacturing in areas such as aluminum and petrochemicals. It also puts a strong emphasis on value-added knowledge-based industries, such as renewable energy and sustainable technologies.
Masdar will contribute significantly to this diversification in a number of ways. Across its five integrated units, the company will help:
Expand the export base.
Encourage private-sector entrepreneurship.
Invest in education and research that stimulates innovation.
Train, attract and retain skilled workers in knowledge-based sectors.
Encourage investment in areas that generate intellectual property gains.
Grow the non-oil sector’s share of the emirate’s economy and decouple economic growth from fluctuating oil prices.

This is because more than half the world’s population now lives in cities, a percentage that is expected to rise to 70% by 2030, and because cities today are responsible for over 70% of global CO2 emissions.
But, only if sustainability is economically feasible will enough communities be able to implement the technologies and systems, and do so on a big enough scale to achieve meaningful progress in this realm.
That’s why Masdar City is not only committed to building one of the most sustainable cities in the world, and one that is an attractive place to live, but also to achieving this in a commercially viable manner.
From our experience planning, designing, developing and operating a sustainable city, achieved by deploying the latest commercially viable technologies, and integrating them in systems that deliver further cost and resource savings – we know how to deliver sustainability in a way that makes sense financially.
Creating any sustainable urban development or re-development requires a unique focus across all areas of design, development and operation. Five of the most important are: planning and design, power, water, transport and supply chain.
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CROATIAN CENTER of RENEWABLE ENERGY SOURCES (CCRES)• was founded in 1988 as the non-profit European Association for Renewable Energy that conducts its work independently of political parties, institutions, commercial enterprises and interest groups, • is dedicated to the cause of completely substituting for nuclear and fossil energy through renewable energy, • regards solar energy supply as essential to preserve the natural resources and a prerequisite for a sustainable economy,• acts to change conventional political priorities and common infrastructures in favor of renewable energy, from the local to the international level, • brings together expertise from the fields of politics, economy, science, and culture to promote the entry of solar energy, • provides the opportunity to play a part in the sociocultural movement for renewable energy by joining the association for everyone, • considers full renewable energy supply a momentous and visionary goal - the challenge of the century to humanity. Zeljko Serdar Head of CCRES association

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